As the first day of winter settles in, a chill has gripped central North Carolina, but that hasn’t deterred eager shoppers from plunging into the holiday frenzy. Last Saturday, many braved the brisk weather and bustling crowds, hustling to complete their Christmas shopping. As the countdown to Christmas narrows, it’s clear that this final weekend holds great significance for both shoppers and retailers alike.
Super Saturday: A Key Shopping Day
The last Saturday before Christmas is affectionately dubbed “Super Saturday” or “Panic Saturday,” and for good reason! Retailers across the country gear up for this day, which has turned into a massive shopping event. According to the National Retail Federation (NRF), more than 157 million people shopped both online and in-person this Super Saturday. This impressive figure nearly matches last year’s total of 158 million, highlighting how essential this weekend has become for holiday preparation.
Katherine Cullen, NRF’s Vice President of Industry and Consumer Insights, noted that “Super Saturday is one of the last opportunities during the holiday season for consumers to get the remaining items on their shopping list.” With the window between Thanksgiving and Christmas shorter this year, it’s no wonder many shoppers flock to stores and online platforms searching for last-minute gifts and promotions.
Tips for Last-Minute Shoppers
With just days left until Christmas, here are some handy tips to make your last-minute shopping successful:
- Plan Your Route: Identify the stores you want to visit ahead of time to save time and energy.
- Prioritize Your List: Make a list of the gifts you need to buy so you can focus on what’s essential.
- Consider Online Shopping: If you can’t bear the crowds, use click-and-collect options or same-day delivery services.
- Explore Local Favorites: Don’t forget to check out local shops that may have unique gifts and support your community.
Embracing the Holiday Spirit
Jennifer De Leon is a prime example of a shopper caught up in the last-minute rush. “I know I’ve become part of this last-minute shopping,” she admits. Despite the chaos, she finds that shopping in person inspires her. “When I see things in person, it reminds me of them. If I think it’s something they would enjoy, it’s easier for me,” she explains.
Chiming in with a similar experience, Nathan Replogle says he tends to split his shopping habits, balancing between in-store and online. He shared, “I still have to go get something for my mom; I hope it’s good, otherwise I might get in trouble.” This sentiment rings true for many last-minute shoppers who are both excited and anxious as they beef up holiday gifts.
Understanding Shopping Trends
The National Retail Federation reports that 44% of Saturday shoppers engage in both online and in-person shopping. This blend of experiences enhances the shopping journey, allowing individuals to enjoy the festive atmosphere while also securing deals from the comfort of their homes.
| Year | Total Shoppers (in millions) |
|---|---|
| 2022 | 158 |
| 2023 | 157 |
Source: National Retail Federation
Maximizing Your Last-Minute Shopping
With just days remaining until Christmas, many shoppers hold onto hopes of wrapping up their shopping lists. If you’re looking to ensure your gifts arrive on time, remember that the United States Postal Service set Saturday as the mailing deadline for Christmas delivery. For many, visiting stores in person is now the best way to secure those special gifts on time.
Support Local Businesses
If the big retailers feel overwhelming or if you’re simply looking for something unique, consider supporting local businesses. Many smaller shops offer creative gifts that can’t be found in larger chains. Check out our holiday gift guide for some inspiration and to discover local gems in your area!
Conclusion: Time is Ticking!
As you gear up for those last-minute purchases, remember to relish in the holiday spirit. The joy of giving and the thrill of finding that perfect gift are part of what makes this season special. Embrace the hustle and bustle, and don’t forget to enjoy the experience.
After all, each gift tells a story, bringing joy and connection to the loved ones in your life. So grab your list, bundle up, and make the most of this final shopping weekend before Christmas. Happy shopping!
